Your clients think a cyberattack will never happen to them.
“We’re too small to be targeted,” they say. “We have nothing hackers would want.”
But you know the truth. SMBs are 350% more likely than larger enterprises to be targeted by social engineering attacks like phishing scams or business email compromise.
It’s up to you to protect — and educate — your clients. The QBR is your opportunity to change their mindset and empower them with the knowledge (and services!) they need to stay ahead of ever-changing cybersecurity threats.
Let’s be real: a lot of the data you collect isn’t relevant to your clients.
They could care less how many DNS requests they get every month or the intricacies of resolution time metrics.
But they will care about stats like these:
Weaving numbers like these into your client conversations does more than keep them informed. It paints a clear picture of the specific risks they face and the impact a breach could have on their business.
When you show how your cybersecurity efforts contribute to their business stability and long-term success, clients see the ongoing value you provide — and the return on investment.
Cybersecurity isn’t just peace of mind. It’s money in the bank.
Source: The Hacker News
The average small-business owner thinks more about what they’re having for dinner than their cybersecurity.
Your clients aren’t cybersecurity experts. It’s not their job. They’re busy running hospitals, restaurants and construction companies. That’s why they hired you.
They need you to show them which security tools are working and which are leaving gaps. They trust you to spot potential insider threats before they become devastating problems. And they rely on you to identify high-risk employee behaviors that could lead to breaches.
Take the time to explain how attacks like phishing, ransomware and insider threats actually work. Use real-world examples of businesses that were targeted and what happened to them.
Recent examples include a ransomware attack on a Chicago-based construction company that left thousands of customers’ data exposed.
A Texas hospital was hit with an attack that shut down operations for days, impacting hundreds of patients and exposing sensitive data.
A ransomware attack shut down a dental supply company in New Jersey for months and the company had to pay to regain access to their patients’ data.
These incidents aren’t isolated — they’re part of a growing trend. And sharing these stories makes the risks real — along with the need for protection.
Facing the scary realities of the world we live in can be upsetting for clients. Be sure to end on a positive note by sharing quick cybersecurity wins you can help them achieve, like improving password policies or patching vulnerabilities.
By focusing on what clients can lose — but mostly on how you can protect it — you’ll turn cybersecurity from an afterthought into a business priority.
The result? Satisfied clients and stronger long-term relationships, which ultimately lead to more MRR.
The QBR is as essential to your business as coffee on a Monday morning.
These meetings can be hard. And scheduling them often becomes a complicated dance. It’s easier for MSPs to focus on proactive maintenance and network security and let these check-ins gather dust on a to-do list.
But this is a mistake. Because when done right, the QBR is like a cybersecurity news flash, minus the boring bits. It’s your chance to be the trusted expert. It’s your time to shine.
So let’s turn boring, unproductive QBRs into engaging cybersecurity discussions. Download our guide to using Zorus Filtering with CyberSight™ to have more productive (and lucrative) client conversations.
We’ll show you how to use the behavioral insights generated by Zorus to help you protect your clients AND optimize their business operations.
You can also use our accompanying presentation slides to easily share this data in a way that makes clients realize the value of your cybersecurity services.
Get your free customizable templateGet a Demo of the Zorus Security Platform Today.